Shivangi Singh

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Trizone India is a full-service brand consultancy. With a passion for creating and propelling brands, Trizone provides strategic brand communication that scales new heights. Trizone's toolkit consists of 360° Integrated Marketing Communication solutions that ensure brands are an experience in themselves.

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Role

Worked as Senior Account Manager and was accountable for the Account Management and Business Development Department

Responsibilities:

Client Servicing / Account Management

• Overall monitoring all the clients for utmost client satisfaction
• Connect client's needs  with the agency's creative efforts
• Detailed Planning and Execution of the Strategies (pre, during and post)
• Handling External Communication in coordination with Digital, Operational and Account Planning Team
• Receiving and Analysing client briefs to produce Creative Briefs
• Documentation of Branding, Media and Digital Reports
• Responsible for Client Retention and Referrals    
• Maintaining Healthy Relationships with all the clients and meeting them regularly
• Annual Media Budget for Key Projects
• Keep a check on the financials and budgeting of the clients
• Preparing Work Orders, Release Orders and Quotations

Strategy

• Strategies pertaining to Brand Launch, Extension, and Diversification to maintain and increase sales
• Framing and Designing Strategies across various phases and mediums based on clients Marketing Plan
• Developing Sustainability-based Strategies for existing product/services  
• Providing Value-Added Services for Crisis Management as well as Situational changes for Marketing and Branding needs

Management

• Assigning Clients and their respective work to the Client Servicing Managers and Executives
• Ensuring the Utmost Maximization of each member of the team
• Directing and Controlling the processes of the organization
• Streamline Business Operations
• Internal Training for the benefit of the Team
• Annual Budgeting for the department

Business Development

• Pitch Presentation and Meetings
• Preparing Brand Communication Strategy for Online and Offline mediums
• Brand Communication Proposals
• Scope of Work along with Commercials
• Finalization and Closing the Lead
• Paperwork and Documentation of all the legal documents involved.

Tools/Mediums worked with

Brand Consultancy:

Brand Strategy, Brand Health Study, Brand Positioning, Brand Launch, Brand Diversification, Brand Revamp, Brand Extension
Brand Communication:

Print Campaigns, Marketing Collateral, OOH, TVC
Brand Identity and Harmonization:

Logo, Stationary, Logo and Brand Manual
Film and Radio:

Radio Spots, Corporate Films, Product/Service Films, and Event Documentation
Space Designing:

Environment Design, Workspace Interiors, and Public Spaces, Installations, Way Finders and Signage
Digital Services:

Website Development and Revamping, SEO, Search Engine Marketing, Social Media Marketing and Management, Content Marketing and Blogging
Public Relation and Media Management:

Media Relations, Editorial Services, and Crisis Management