Shivangi Singh

Total Import Solution is Ireland's largest indigenous technology distributor, and preferred partner to global brands.

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Focus Areas: Digital Marketing (2023–2025), Project Management (2025–Present)

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Project Management (2025–Present)

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Channel & partner marketing

• Lead channel marketing for 10+ brands: LG, Philips TV, PPDS (Philips Professional Display Solutions), Canon, AOC, AVITA, Telefunken, Heist, Verbatim, Lexar and Total ReThink.

• Work with the marketing teams of manufacturers and tier-1 retailers, including Harvey Norman, DID Electrical and Soundstore, on co-funded campaigns.

• Build reseller enablement packs (product guides, price lists, email templates and social assets) that partners use in their own marketing.

• Design multiple sell-out allowance (SOA) plans to incentivise partner sell-out.

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Budgets, MDF & governance

• Negotiate annual marketing budgets and run quarterly budget reviews with manufacturers, including their UK and EMEA teams.

• Manage MDF and co-op funds of approx. €[X] a year, from activity planning and claims to proof-of-performance, using trackers and templates I built.

• Calculate ROI and cost per lead on activities to guide future investment.

• When one Philips budget line was overspent, I re-planned activities to settle the budget without reducing output, and tightened tracking to prevent a repeat.

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Partner prioritisation & reporting

• Present monthly performance reviews to each manufacturer.

• Prioritise marketing focus across brands using margin, stock, sell-through and MDF data, for example Canon, Philips and Heist.

• Resolve competing priorities between brands, sales and marketing to agree one plan.

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Customer account reviews & win-back programme

• Designed a structured review framework for customer accounts, comparing the last 12 months with the previous 12. It covers each account's business profile and potential, buying patterns (spend, order frequency, margin, lapsed products), relationship and sales activity, CRM data quality, email engagement, growth opportunities and risks.

• Each review ends with a single priority action, an owner, a deadline and a success measure, plus patterns across all accounts that shape sales, marketing and CRM practice.

• Led a CRM-driven win-back programme for lapsed resellers: targeted emailers, digital campaigns and third-party call-centre campaigns, followed by 1:1 training, onboarding and account audits.

• Result: 435 accounts reactivated and online sales up 200%.

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CRM data & marketing automation

• Own the company's Sage CRM data: daily cleansing, segmentation, and analysis of customer buying journeys and purchase patterns.

• Use these insights to power automated and AI-integrated email journeys, lead campaigns and outsourced call campaigns, tracking leads through to orders.

• Build dashboards and regular reports; track campaign conversions with Google Analytics and Google Tag Manager.

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Partner training & events

• Deliver product training to shop-floor staff, specialist accounts and installers.

• Ran SI training events for Canon, Philips, AOC and Telefunken.

• Represented TiS at education events such as IPPN, and organised the Education Mega Draw.

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Tenders & awards

• Prepare education tenders for Education and Training Boards (ETBs).

• Write industry award entries across the group's brands. Total ReThink won an Ireland Climate Change Leadership Award in 2025 and was shortlisted again in 2026 for Technology Innovation of the Year.

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Team & process

• Manage the digital marketing executive and external agencies.

• Introduced Teamwork for project tracking, CRM activity and accountability, with a framework for weekly meetings and standardised proof-of-activity reporting.

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Digital Marketing (2023–2025)

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Social media & paid campaigns

• Managed social media for AVITA, Total Gaming, SchoolComputers, Telefunken and TiS across Instagram, Facebook, LinkedIn, X and YouTube, from content calendars and design to copywriting and scheduling.

• Planned, created, monitored and reported on paid campaigns across Meta, Google Ads and LinkedIn, plus WhatsApp Business, Reddit and Google Business listings.

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Websites & content

• Planned site maps, content and campaign landing pages for multiple brand websites, working with web designers.

• Led a site audit for Telefunken Ireland and presented recommendations to grow direct online sales; online sales grew 125%.

• Adapted manufacturers' global messaging for the Irish market and wrote case studies and co-branded content.

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Reporting

• Produced monthly social media and manufacturer-specific performance reports, and managed the monthly marketing budget and invoicing.

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Highlights

• AOC reached 1 million monthly impressions, the highest across all managed brands; other brands held steady at 250,000–500,000 monthly impressions.

• Performance led several manufacturers to raise their monthly social media budgets from €500 to €2,500, a 5x increase.

• Company-wide LinkedIn training increased employee advocacy by 75%.

• Grew SchoolComputers' Instagram from 10 to 300 followers in one month, and built Telefunken's social presence from scratch to 501 followers in 30 days.

• Raised Total Gaming's posting from 4 to 20 posts a month to boost visibility and engagement.